Travel Advisory
Hongtong’s Great Locust Tree, an important landmark symbolizing the roots of the Chinese nation and a spiritual home for hundreds of millions of Chinese people, has for centuries carried the profound memories of migration and cultural integration, etching into its very essence the cultural DNA of familial bonds and the passing down of traditions. To further awaken this timeless cultural resonance, to deeply explore the spiritual core, historical allusions, folk symbols, and aesthetic genes embedded within the ancestral culture, and to transform dormant cultural heritage into tangible, experiential, and shareable cultural‑tourism assets—thereby effectively activating the contemporary value and market vitality of the Great Locust Tree’s cultural‑tourism IP—we will continue enriching the scenic area’s cultural‑creative product portfolio with deeper cultural meaning. By leveraging creativity to safeguard cultural heritage and design to drive industrial upgrading, we aim to inject strong momentum into the high‑quality development of Shanxi’s cultural‑tourism and cultural‑creative industries. The third “Great Locust Tree Cup” Cultural‑Creative Design Competition at Hongtong’s Great Locust Tree Scenic Area is now officially launched, inviting outstanding designs from across society. --- ### I. Competition Theme “Roots Connect Hearts, Creativity Unfolds the Locust’s Charm” ### II. Participants Designers, design agencies, faculty and students from institutions, as well as cultural‑creative enthusiasts, both within and outside the province. ### III. Submission Categories Two main categories: 1. **Cultural‑Creative Category**: Includes tourism souvenirs, cultural‑creative products inspired by ancestral culture, fusion pieces integrating intangible cultural heritage, and complementary scenic‑area merchandise. 2. **Packaging Category**: Encompasses packaging for local specialty products, offerings for ancestral rites, and packaging for cultural‑creative goods. ### IV. Competition Divisions and Submission Requirements | Division | Eligible Categories | Required Submission Materials | |-------------------|-----------------------------------------|--------------------------------------------| | Professional Group | Only Cultural‑Creative Category | Design files + physical samples of work | | Student Group | Both Cultural‑Creative and Packaging | Only design files | --- ### V. Core Requirements for Entries 1. Original, unpublished works. 2. Integration of the Great Locust Tree’s ancestral cultural characteristics (including elements such as migration culture, surname culture, ancestral worship traditions, and intangible cultural heritage techniques). 3. Practicality combined with innovation. 4. Feasibility for production and real-world application. --- ### VI. Submission Deadline September 15, 2026 --- ### VII. Awards Separate awards will be granted in each category—Professional Group and Student Group—for first, second, and third prizes, along with honorable mentions. Winners will receive generous cash prizes and certificates issued by authoritative organizations. --- ### VIII. Entry Procedure 1. Submit a compliant design proposal together with the official registration form. 2. Send materials online to the designated email address. 3. For the Professional Group, physically mail the actual artwork to the specified location as required. 4. No entry fees are charged. --- ### IX. Additional Notes Detailed competition rules, submission guidelines, award details, and the registration form can be found via the official competition link: [link]. Files shared through Baidu Cloud: Hongtong Great Locust Tree – Third “Great Locust Tree Cup” Cultural‑Creative Design Competition Announcement Link: https://pan.baidu.com/s/1TPSXEXIGHV-uMoBvPSx6Qw Extraction Code: 9upe
Date：2026-04-22
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